Web Analytics - Approach

Web Analytics Approach: Two Common Approach

1. Web Logs
2. JS tagging (Page tagging)

Web Logs or Log Files Tracking
It’s the log of web server of the website, it logs each action that server serves to the user, every single hits/click/image/link everything is recorded: E.g. are

• Date/Time
• IP Address
• Requested file/string on our website
• User agent (browser)
• Referrers: Where did they come from? (Servers knows where you came from, server also stores info when somebody clicks ads from your site)
• Cookie – What’s the cookie value?

JavaScript Tracking:

Is small program (code) embedded in page, can be seen in view source.

• Placed on each and very page of site
• Whenever loaded it sends requested data details to host company
• Two logs one generated by server and one by each and every page (saved by host company)