it's not just the numbers anymore !

So Why do we need "Web Analytics" is the big question "?

WEB ANALYTICS IS "CUSTOMER CENTRIC"

it's not just about the numbers anymore, any simple tool including your web logs can give you the number of people who came to your site. The pages they saw, user agent and refferers !

Web Analytics is all about "intepreting" what those numbers, what those trends mean, which content they like, what do they gravitate towards, the path review, their loyality to us ..

It can help answer all these questions and help us to achieve the goals and $$$$ the crux of existence on the "Worlds most engaged Community"

So Here's some of points to ponder ! which makes it clear that Web analytics should be a active part of any organisation !

• I know that half of my advertising budget is completely wasted, iam just not sure hich half"

Founder or Unilever

• If you build a website, you must have a solid reason to do so. once the web site is operational, it is crucial to understand how well it works - failure to do so is waste of time and money.
  

Hurol Inan

• With so much data available, what's the most important thing to measure? The most important metrics is that which helps to improve your site

• people wont use your website if they cant find their way around it

• If you want a great site, you've got to teste.. Testing reminds you that not everyone thinks that way you do, knows what you know, uses the web the way you do.

• Potential customers make a decision to visit, and in doing so, are broadcasting their needs which they look to the web site to meet.

• Although you might have developed the best communication material on the market if your website does not deliver on the promise made in the material you will experience larget dropout volumes.

• Reach techniques must reflect the purpose and capability of web sites because anything else mislead people as the conent of the site