It was a while ago that i wrote about the importance of web analytics basics knowledge and how it forms the foundation for a web analyst. I also started with series of posts labelled Web Analytics Back to basics.
Wednesday, January 16, 2008
This was thanks to a great discussion on the Web Analytics forum about What makes a great web analyst or the traits one look for.
The Web Analytics back to basic series will now be continued (thanks that now i have couple of folks to help me) on the Web Analytics India blog. So here are the topics to be covered!
We would love if any of you would like to contribute with any of the topic below, I would be more than happy to publish it on both blogs with full credits. Drop in a mail and we can disucss.
Topics to be covered.
2) Methods of tracking
3) Creation of KPIs
5) Conversion analysis
6) Referrer Analysis
7) Path Analysis / Drop off/Fall out Analysis
8) Multivariate Testing
9) A/B Tests
9) Communicating Results
Other related topics
1) Usability Testing
2) Familiarity with Analytics tools
Comments, Suggestions feedback! welcome :)
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