It was a while ago that i wrote about the importance of web analytics basics knowledge and how it forms the foundation for a web analyst. I also started with series of posts labelled Web Analytics Back to basics.
This was thanks to a great discussion on the Web Analytics forum about What makes a great web analyst or the traits one look for.
The Web Analytics back to basic series will now be continued (thanks that now i have couple of folks to help me) on the Web Analytics India blog. So here are the topics to be covered!
We would love if any of you would like to contribute with any of the topic below, I would be more than happy to publish it on both blogs with full credits. Drop in a mail and we can disucss.
Topics to be covered.
1) Terminology
2) Methods of tracking
3) Creation of KPIs
4) Implementation
5) Conversion analysis
6) Referrer Analysis
7) Path Analysis / Drop off/Fall out Analysis
8) Multivariate Testing
9) A/B Tests
9) Communicating Results
Other related topics
1) Usability Testing
2) Familiarity with Analytics tools
As Always
Comments, Suggestions feedback! welcome :)
3 comments:
I read your blog quite often. You wrote about What makes a great web analyst, Can you please provide the information to your blog readers about the Industry in India. Because this is quite a new field and is evolving so there are very few professional in this field. Mostly People use Google analytics but most big organization wants people already worked on Omniture, Web Trends tools.
suchet!
Thank You :)
Sure, iam actually working on a research where iam trying to understand where the Industry (online) stands with respect to Web Analytics, The tool used, the prospects for Web Analytics Vendors and ofcourse this as a career option.
However, if you think there should be something else included, feel free to reach out tome.
I'll be glad to include that.
Thanks for taking out time to comment.
Appreciate your inputs.
Anil
Hi Nice Blog .I think HR understands the importance of other people tracking time--IT, Lawyers, non-exempt employees, but struggles with the idea of employee time attendance.
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