I got an email today to register for an webcast hosted by American Marketing Associtaion, the agenda looks intresting so for the folks who are intrested to join here's the details and the register link. Register Here. Catch you on the Webcast :)
Event Date: 20 Nov 07
Type: Webcast
Small changes to your landing pages can have a dramatic effect on conversion rates and, ultimately, revenue. Google Website Optimizer and Marqui will show you easy ways to create, test, and optimize your landing pages for better results. All marketing professionals interested in getting more leads out of the same marketing dollars should take notice. In this session you will learn:
Agenda:
Friday, November 02, 2007
Optimizing Landing pages to impact conversion rate
Thursday, October 04, 2007
Online Banking Fraud in UK Reduces by 67%
According to research study done by APACS - the UK payment Association, Online banking fraud losses by 67%.
According to the study, The introduction of chip and PIN has made it more difficult for fraudsters to commit card fraud in the UK.
Online banking fraud losses fell by 67 per cent from £22.4m in the first six months of 2006 to just £7.5m in the same period this year. This decrease occurred because online banks have successfully implemented a range of measures to detect and prevent fraud, coupled with the fact that there was an unusually high level of online banking fraud in the first few months of 2006.
Sandra Quinn, director of communications at APACS, says:
“The banking industry also continues to work with law enforcement, card accepting businesses, the Home Office and organizations such as Crimestoppers to help deter and prevent the fraudsters"So we continue to urge people to register with the secure online payment systems - MasterCard SecureCode and Verified by Visa - which help prevent cards being used fraudulently over the internet.
So above was the excerpt from the APACS (Complete Article here).
There's two points to ponder or rather to be taken notice (highlighted)
Finally, With E- Servicing being one of the Top Priority for choosing a card/services, Brand, Trust, and Security icons, which are clearly visible on the landing page will help deliver confidence message.
Have i missed anything, please let me know via comment.
Search Marketing Strategies for Holiday Season 2007
With Holiday season 2007 approaching fast, Online retailers are gearing up and making changes to campaigns and their marketing strategies.
The yahoo search marketing team shares their finding from the research and also few pointers to optimize your site for the upcoming holiday season. Here's the excerpt from the post.
Holiday Highlights
According to comScore, online consumer spending grew 26 percent in 2006 to $24.4 billion. More than 80 percent of consumers did at least some shopping online (BizRate and Shop.org Holiday Mood Study 2006), and 50 percent of shoppers bought more stuff online in 2006 than 2005 (NielsenNetRatings research). It’s a pretty telling trend. (For what it’s worth, last year I did all of my holiday shopping online for the first time.)
The Yahoo! Search Marketing team has prepared some tips for advertisers based on the holiday data we gathered:
Engage the bargain hunters—According to the BizRate and Shop.org Holiday Mood Study 2006, nearly half of the consumers polled named “free shipping” as a primary motivator to purchase. Other shoppers named “online only sales” and “repeat buyer discounts.”
Keywords count—According to our internal data, “Christmas” was, not surprisingly, the most holiday-related search term in 2006 with more than three million average monthly searches. Other popular terms included “Christmas decoration,” “Hanukkah,” “holiday gift” and “gift for dad.” Make sure that your keyword selection includes holiday-related keywords and seasonal products and promotions.
Titillate with titles—Titles and descriptions can drive relevance and clicks, so it’s a best practice when creating specific holiday ad groups to place the holiday term prominently in both the title and the description, and include any special seasonal promotions in the copy.
Clear for landing—Make sure that your landing pages are relevant to your keywords, ad copy and any promotions. Nothing’s more frustrating for a consumer to click on an ad that says, “Get 10% off” something and then land on a page where that information is either absent or buried. Prices and promotions should be consistent with ad copy.
Combine search with display and offline advertising— Make sure you include your keywords and consistent copy in your display and offline marketing material.
Content courtesy: Yahoo marketing Blog
Monday, October 01, 2007
Factors that influence lead generation from landing page
In a recent article on marketing experiments folks wrote about Synchronizing Value Proposition and Page Design on landing pages to increase conversion.
The post is about
Importance of Value Proposition
Conversion Formula
Read more about Conversion factors for lead generation below
conversion formula shows that after motivation, clarity of the value proposition is the most important factor in determining whether a customer buys from you or not.
Essentially, value proposition is the primary reason the ideal prospect—the people you serve best—should purchase from you rather than your competitor. You must match your competition on every point or dimension of value except one, and on that point you must exceed them. This secures you in the market, this is the reason your business deserves to exist.
In essence, companies need to spend more time building a great value proposition than marketing a poor one.
After identifying a unique and compelling value proposition, you must ensure that you express it throughout your sales process in a clear, consistent, and compelling way.
Eliminate disruption and you can maximize conversion.
Read the complete Article with Example Here
The Conversion Formula Explained.
The Marketing experiments team way back came up with factors that influence generating a lead from landing page down to a mathematical formula
C = 4m + 3v + 2(i-f) – 2(a)
C = probability of conversion
m = external motivation
v = clarity of value proposition
i = incentive to continue
f = friction element
a = anxiety
Elaborating a bit on these, adding to what Roy from Customer Driven marketing blog says
In simple words, you have more chance of success if you
Is there something else that can be considered as factor?
please feel free to add on via comments.
Tuesday, September 18, 2007
Importance of Screen resolution report
Does monitor/screen resolution matter? do you make use of the monitor resolution report for analysis. If yes great! if no you should!. It gives you a great insight on what resolution monitors are used by your visitors and gives you a opportunity to go back and test how your pages look and does it actually display all you wanted to.
In the past month, we've worked on creating/optimizing our pages for all kind of resolution users. our motto was
1.) Deliver our Value proportion (USP)
2.) Call to action copy/button clearly visible
3.) Product/service details displayed
and not but not the least use the K.I.S.S Formula :-) (Keep it Simple St...d)
The above holds great importance for landing pages and product related pages.
I also recently read an amazing post about this by Jonathan from optimizeandprophesize
A must read, he talks in detail about the same, Complete article here
