Key Performance Indicators - Web Analytics

Key Performance Indicators.

Key performance indicators are a response to a general organizational fear of big, ugly, and complex applications. The big idea behind KPI is that your taking technical data and presenting it using business relevant language. Key performance indicators

• Using rates, ratios, percentage and averages instead of raw numbers
• Leverage tachometer and thermometers and stoplights instead of pie charts and bar graphs
• Provide temporal context and highlight change instead of presenting tables of data
• Drive business – critical action

What is Key Performance Indicators?
Key Performance Indicators are numbers designed to succinctly convey as much as information as possible. Good key performance indicators are well defined, well presented, create expectations and drive action..!!

*Coming up next
What are the key performance indicators for different buisness model?
How do these KPI help drive action and changes ?