Web Analytics Report surfing

Web Analytics Report surfing? well yeah right now that's a interesting term coined by "Dennis R. Mortensen"
what does it mean?
it's the unfortunate behavior in the usage of Web Analytics tools and one of the greatest sins one as a Web Analytics practitioner can do.

In my early days and probably every analyst experiences this, all the major web analytics tool offer gig/tera bytes of data and an analyst keeps surfing from one to another to look for the "right" reports. Dennis addresses this problem with some great tips which no doubt will save lot of time and get what you wanted!

Here's the link to the article!
VisualRevenue | Web Analytics Report Surfing and how to avoid it

Thank you Dennis :-)

Technocrati Tags: web analytics, getting started, web analytics surfing